Write your angle here:
In this box, write the main point that will generate a real buzz on the internet and media.

Find a newspaper article or blog review that is similar to what you want written about you. Feel the style, see how the unique angle really creates the article.

Now on to the headline.

• Take a piece of paper, and start writing headlines. Don't stop, just let your hand go and pop them out.
• Use "newsy" headlines, "curiosity" headlines, and humorous ones.
• Don't edit anything now, the point is to just let go, and make sure your main angle is stated or implied or hinted at.
• Do this for five minutes.

Now, choose your top three choices. You will make a final decision on the next page:

Headline:

Headline:

Headline:

The PR Opening Summary Paragragh

Write your opening paragragh here:

In this box, write the opening paragraph. The first paragragh gives the five Ws: Who, what, where, when and why. This is a straightforward text. A press release, while it must create a need to read further, has a responsibility to hit the main points.

The Body of Your Press Release

This section begins with the formality of providing the date and location of your article, followed by a dash. Go:

The Body:

In this box, write your story in 3, plus or minus, paragraphs. Keep them short, very focused, and very clear. Use shorter sentences where possible. Avoid writing a sales letter. A press release is a news article.

Company or personal information

Information paragraph:

In this box, write a few sentences about your band, yourself, your musical group, your biographical and business highlights. (Example: Jeff Jeffrey is a banjo player from North Hills. A graduate of Berklee, he was featured on the Zipidee Dooda program, and has toured with artists such as Fred Freds and Jane Janes).

Contact information: